Lawsuit Alleges Match.com Creates Fake Profiles
Match.com is making news, but not in a good way. The company is being sued for violating the Deceptive Trade Practices-Consumer Protection Act.
Two men from Texas have sued the company for deceptive practices. The suit, filed in Dallas on June 23, 2011, claims that Match.com has lied to its subscribers regarding the way emails are sent and read by those who are not subscribers to the service. The suit also alleges that Match.com creates fake profiles. They cite profiles for different members who allegedly have the same photographs and phrases.
The suit also claims that Match.com deceives subscribers by calling them and pretending to be actual members, but never agreeing to meet the subscribers. This is the second time within a year that the company’s business practices have come under fire.
A lawsuit filed in December, 2010 alleged that at least half of the profiles on Match.com belonged either to members who had cancelled, members who were inactive, or fake profiles posted by scammers.
The suit also alleges that the company sends out messages from profiles that are fake or inactive. These messages express an interest in the person, whose membership just happens to be up for renewal.
The suit, brought about by five men and women, the company is accused of breach of contract, negligent misrepresentation and breach of implied covenant of good faith and fair dealing. The plaintiffs are seeking repayment of their subscription fees and an unspecified amount in damages.
These suits are not the first for the company. In a 2005 California lawsuit, Match.com was accused of hiring employees to make up profiles and to persuade members to renew their memberships. The suit was dropped, as was another suit filed in 2009.